HANS SMELLINCKX

Your CEO pitch – how you introduce yourself and your company – has a huge impact on how people perceive your business.

Who are you?What do you do?For whom?Why should I care?

There was a time when the CEO stayed mostly in the background.The company brand was in the spotlight, the leadership stayed behind the curtain. That time is gone.

“If your leadership was a hashtag, what would it be?”

Before we redesign the company, let’s put a mirror in front of the CEO.Without drama, without ego, without bullshit.

Most CEOs think they know themselves. Until the numbers drop, the team freezes… or someone finally dares to say what everyone has been thinking for months. Then the “I know myself” story gets tested. Hard.

Introduction Being a CEO is not a 9-to-5 job.It ’s a role that deeply affects how you live, think, and dec ide. Yet in boardrooms and strategic sessions, people rarely talk about the CEO’s view on life. While that is exactly the source of many strategic choices, conflicts, and growing pains. In the book “100 Days to Make Your Mark as a CEO”  I very deliberately start with the human being behind the title. Because your company can never be structurally healthier than the perso

Introduction Every CEO knows the concept of “the first 100 days” when he or she steps into a new role.But what far fewer CEOs do, is consciously take another 100 days – even if they’ve been in the same seat for years. Order it now: https://www.lannoo.be/nl/100-days-make-your-mark-ceo And that’s exactly where there’s a huge lever for SMEs and scale-ups in Belgium and the Netherlands. In my work as a strategic sparring partner for CEOs and in the book “100 days to leave your ma